Artist Statement

Alex Florschutz Art Affirming The Root of Feminine Power

My Philosophy

My whole life I’ve been exploring the deep question ‘what does it mean to be a woman in this time and culture’? Affirming the root of Feminine power within myself and inspiring others, permeates everything I do and all that I represent.

I am on a journey to rediscover the Source of a woman’s power, the feminine spirit, which thrived in the more female oriented cultures, only to be superseded by the patriarchal way of life. I wonder how women can retain the true nature of their gender while navigating our masculine driven world. My desire for women to become integrated in self knowledge, acceptance and love is paramount. I believe this integration can happen when women live in choice, respecting their body and mind and pleasurably celebrate their life. My themes include feminine sexuality, cycles, birth as a rite of passage, and our intuitive, creative expression.

My Technique

My paintings, whether abstract or representational, follow an intuitive process beginning with a particular evocative colour mood and out of this colour infusion the nascent image or symbols evolve. They often combine a variety of tactile media which is not only a pleasurable experience but allows the viewer to enter into a world of deep colour, sparkles and magic.

Painting is a meditation. Once I get into the ‘zone’ and the energy flows, I allow the process to take me on an intuitive journey resulting in spontaneous and deliberate acts of creation. My art is usually described as vibrant, colourful, luminous, evocative, sensual, passionate, meaningful, symbolic, emotive and darn right juicy! I live my subject matter – to inspire, empower and celebrate the Feminine.

My art work, products, and coaching all stem from the same philosophy. I have, therefore, branded my work as: Yoni Magic™ – Affirming the root of Feminine power.

Yoni Magic™ art capture the essence, the energy, the sensual juiciness of the Yoni and Goddess; they are mostly evocative rather than literal. Each painting is an individual representation of an energetic process to celebrate and empower the Feminine. Yoni is a Sanskrit word translated as origin, source, womb, vulva and is probably the most respectful word available to describe a woman’s most sacred part of her body, as well as embodying her entire divine feminine energy

‘Alex’s Art is all about Liberating the Feminine. She is renowned for her beautiful Divine Source© paintings, use of tactile media and the infamous Pink Tent Installation which travels the country inspiring people about the new Feminine’.

The Art of Feminine Sexuality (an excerpt from my book – The Art of Birth)

What is it to be a Woman in our time? What does the Feminine actually mean? What is the definition of Feminine Power? I am on a journey exploring what may be the Source of a woman’s power, the feminine spirit which thrived in the more female oriented Goddess cultures, only to be superseded by the patriarchal way of life. I wonder how we can retain the true nature of our gender while navigating this predominantly masculine driven world – what does life look like from the Feminine point of view? When I say ‘masculine’, I mean it in the broader sense which refers to the masculine principle: physical, active, linear, driven, goal oriented, achieving, independent, money, external and not necessarily ‘male’. The feminine principle has been described as the contrast or opposite: internal, unconscious, intuitive, round, feeling, night, moon, receptive and more flowing. Many women tend to approach life, nowadays, from the more masculine perspective, as a result of our culture and how we are raised. Schools only focus on educating the intellect with constant testing so we reach our intended goal which is to pass the exam in the expected format. The fight for gender equality has resulted in women simulating the masculine model, without developing our feminine power as an equal. This has created the tendency to become like a ‘superwoman’, juggling careers, family and social lives which inevitably leaves us exhausted at the end of the day. This can often be in conflict with our deeper dreams and desires in life and especially when it comes to the process of pregnancy and birth which requires the more intuitive body wisdom and knowledge. I have been on an exciting journey of self discovery and my passionate insights into feminine sexuality aim to unlock a whole other dimension in the wonderful domain of being a woman.

The female reproductive system and genitalia are the most impressive parts of being a woman and yet they have been the most shamed, abused and violated. Women have become sexualised objects, where external features define a woman as ‘good enough’ for the male gaze and any natural bodily functions are suppressed or extensively sanitised. The vulva/vagina, in particular, is still seen as shameful, dirty or ‘looks wrong’ and the expectation is that only a man can ignite its pleasure.

Alex is here to bust that myth. She believes that as women cultivate a positive relationship with their divine source, they discover the power of their intuitive compass as a way to navigate life. She wants to raise awareness and show how unique, beautiful and sacred the divine source is and release the man-made guilt and shame that has been attached to a woman’s most precious anatomical gem for centuries. She thinks the divine source is the symbol of the feminine spirit and where a woman holds her natural power. The anatomical genitalia are only the external expression of a complex internal system of pleasure, reproduction and for the creation of new life. This system embraces the three lower Chakras; the root, the sacral and the solar plexus and their primary function is sexuality, reproduction and energy respectively. This is the centre of a woman’s powerful creative force which ultimately generates her life energy.

‘Aspects of female sexuality include issues pertaining to biological sex, body image, self-esteem, personality, sexual orientation, values, attitudes, gender roles, relationships, activity options, and communication’ ( Human_female_sexuality). Interestingly it does not mention birth which is the most momentous event a woman can experience in her body/genitalia, mind and spirit!

My desire for women to become integrated in self knowledge, acceptance and love is paramount. This integration can happen when we live in choice, respecting our body and mind and avoid handing over our dreams to the constriction of accepted social mores…

If you would like to read more about the New Feminine, my book The Art of Birth: Empower Yourself for Conception, Pregnancy and Birth’ is available on Amazon or from my other website:

What people are saying about these paintings:

‘When I look at your paintings, it makes me feel more in touch and in love with my femininity. They evoke desire, pleasure, depth, purity and joy.’

‘The vagina is something that is hidden, not allowed to be expressed, not allowed to be bold… I see your paintings as bold statements, allowing women to be seen in their truest most powerful, juicy, fabulous form… there is no editing’

‘Your paintings are powerful. They make one feel empowered because you are allowed to be seen in a positive, life-enhancing way.’

Alex says: ‘All vulva’s are amazing as they are unique and a part of you. It is where your passionate spirit lies… it doesn’t happen in your head. If you are in touch with your pussy power and have a positive relationship to it… well, the world is yours!’

More Info

My themes include feminine sexuality, cycles, birth as a rite of passage, and our intuitive, creative expression. I portray these symbolically in different ways, including the Spiral, Lotus flower and Divine Source©.

The Spiral is a circle set free. It represents the ancient symbol of the goddess, the womb, fertility, feminine serpent force, continual change, and the evolution of the universe. It is also associated with the solar calendar, the rhythm of the seasons and the cycle of birth, death and rebirth.

The Lotus Flower symbolises beauty, fertility, feminine sexuality, prosperity, spirituality, eternity, rebirth, compassion and Love.

The Divine Source© series represents the symbol of the feminine spirit and where a woman holds her natural power.


If you would like a carefully created, unique, magical painting made just for you, then please contact me for an informal chat about your desires and a price to suit your pocket. You may like to visit my website shop for other products.

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